The Brazilian Report
Web design · Editorial systems · Responsive experiences · Digital creative
Victor dos Santos / Portfolio 2026
Design for the real world.
I'm a multidisciplinary marketing and digital designer creating websites, editorial experiences, brand communication, and campaigns that work across channels.
Web design✳Visual communication✳Brand systems✳Editorial✳Campaign creative
01 / Work
Selected projects.
From editorial publishing to industrial websites and real-estate campaigns. A selection of real client work across web and visual design.
01 / Selected project Media & publishing
The Brazilian Report
Digital experiences.
Role · Digital Marketing & Design Specialist
Working with an English-language publication focused on Brazil and Latin America, I contributed to website layouts, subscription and newsletter pages, social content, and visual communication for an international audience.
This selection emphasizes the responsive interface, content hierarchy and editorial design work within a wider multidisciplinary role.
8×LinkedIn audience growth across tenure
7.4k+LinkedIn newsletter subscribers
100/moApproximate content publishing volume supported
My contribution. Web/UI layouts, presentation of complex information, digital and editorial assets, content distribution, and collaboration with editorial and leadership. Editorial reporting was produced by the publication's journalists.
The outcome. A portfolio of web and creative projects supporting a broader publishing operation. Audience growth figures reflect the combined publication effort and are not attributed to design alone.
02 / Selected project Industrial & B2B
Kelpen Oil
Product-first web design.
Scope · Website design concepts
A website design study for an industrial lubricants brand, organizing a broad product catalog into clearer content sections, product pages and brand storytelling.
The goal was to make product information easier to browse while retaining a confident industrial visual identity.
Design focus. Navigation, content organization, typography, desktop/mobile adaptation and reusable layouts for distinct product types.
Presentation note. These are project mockups. Some source screenshots contain stock-image watermarks and should be replaced with cleared imagery before a public launch.
03 / Selected project Real estate & marketing
Jana Caudill Team
Creative across channels.
Role · Marketing & Social Media Specialist
Supporting marketing across Northwest Indiana and Southwest Florida, I produce and coordinate creative for property listings, open houses, community content, email campaigns and recurring promotions.
The work balances visual consistency with frequent changes in listings, schedules and review cycles across two distinct markets.
My contribution. Social and print collateral, newsletters, website and landing-page updates, creative production, and coordination with leadership, agents and external partners.
Working context. A fast-moving, high-volume operation involving multiple stakeholders, approvals and reusable design templates.
04 / Marketing & audience work / Beyond the design
Beyond the design.
Good design doesn't exist in isolation. Alongside my visual and web work, I've developed newsletters, distributed editorial content, and helped launch digital products. These are three short looks at the decisions, processes and outcomes behind that work.
Selected projects in digital publishing, audience development and marketing operations.
01Building an editorial newsletter audience
The Brazilian Report · Newsletter development & publishing0 → 7,427 subscribers
77,942 article views / final 12 months
I created and managed the Brazil Business News Roundup LinkedIn newsletter, from editorial curation and weekly production to distribution and performance reviews. It was designed to build a recurring reading habit among business professionals without a separate writer or promotional budget.
My contribution
- Established a repeatable editorial format and weekly publishing cadence.
- Curated stories, drafted the newsletter and reviewed facts and tone with the editorial context in mind.
- Integrated publication and promotion into existing channel workflows.
Outcome & learning
Grew the LinkedIn newsletter from launch to 7,427 subscribers, generating approximately 77,942 article views in its final 12 months. The key design decision was an editorial format that could be reliably produced week after week.
Original case-study evidence: weekly publishing workflow, subscriber total and article-view analytics. These reflect newsletter work, not proof of paid acquisition or revenue attribution.
02Scaling organic content & distribution
The Brazilian Report · Editorial operations & social1,174 posts / 365 days
8× LinkedIn audience over tenure
A small marketing operation needed to translate a busy editorial calendar into a consistent presence across different platforms. I developed adaptable content formats and workflows to reduce repetitive work without losing editorial judgment.
My contribution
- Adapted journalism into platform-specific graphics, copy and formats.
- Built repeatable templates and coordinated scheduling and quality checks.
- Used channel analytics to refine formats and editorial framing.
Outcome & learning
The operation published 1,174 posts across a 365-day period. During the last measured 12 months, LinkedIn generated approximately 548,000 impressions and 102,000 content clicks. The account grew from 2,236 to 17,942 followers across my tenure.
Attribution: these are channel-level outcomes supported by the publication's journalism and wider work, not results attributable to any individual graphic alone.
03Subscription platform launch & migration
The Brazilian Report · Web, publishing & communications30-day platform launch
3,152 active on rebuilt list
I supported a time-sensitive subscription product launch and later a migration away from a legacy publishing stack, contributing to content structure, user-facing paths and sequenced subscriber communications alongside leadership and technical collaborators.
My contribution
- Worked on subscription positioning, page structure and customer-facing communications.
- Coordinated segmented messages before and after the migration.
- Helped organize subscriber journeys and follow-up content.
Outcome & learning
The new subscription platform launched within 30 days. The rebuilt newsletter list later included 3,152 active subscribers with a reported 49.6% open rate. Migrating data and communication pathways highlighted the importance of establishing independent measurement early.
Measurement boundary: a precise migration retention rate cannot be substantiated from the available legacy analytics; the rebuilt-list figures are post-migration figures, not a retention percentage.
The marketing examples are supporting evidence of the broader work around these projects. The visual design portfolio above remains the primary focus.
05 / About
Good design makes complex things clear.
I'm a multidisciplinary designer with experience across graphic design, web, editorial content and digital marketing. My work connects hands-on creative execution with an understanding of how brands communicate in the real world.
I started in architecture and project development before moving into agency work, digital publishing and marketing for international teams. That mix informs my approach to structure, visual hierarchy and taking projects from a brief to a finished deliverable.
Design
Visual design · Web & UI · Editorial · Brand identity · Social media · Email
Tools & practice
Figma · Illustrator · Photoshop · Canva · Web platforms · Creative coordination
06 / Contact
Let's make something good.
Available to discuss remote digital design, web, marketing creative and project-based opportunities. Based in Brazil and experienced working with international teams.
lab.victorkq@gmail.com ↗